Mobile-Friendly Sites Ranking Higher in Google Search

Is your website mobile-friendly? If not, don’t be surprised if its ranking plummets on Google search results.

‘Mobilegeddon’ is here, and websites that aren’t mobile-friendly will suffer from the latest Google apocalypse. The search giant has updated its algorithms to favor websites that look and perform better on mobile devices, making them appear higher on search results.

Previous changes to Google’s algorithm simply required website owners to make sure their websites are mobile-optimised for better viewing on smartphones and tablets. Now, factors such as readability, responsive design and not using non-mobile friendly software (like Flash) will also be taken into consideration in a website’s search ranking.

Source: Business News Daily